I help small businesses get more customers from Google: Maps, Search Ads, and online stores.
Clear plans, plain-English reports, and results measured in calls and sales, not vanity metrics.
Three ways I help small businesses grow on Google.
Local SEO
Show up on Google Maps and get more calls.
- Google Business Profile optimization
- Local rankings and citations
- Review strategy
Google Search Ads
Get paying leads without wasting ad spend.
- Campaign setup
- Search-term and wasted-spend cleanup
- Conversion tracking
eCommerce SEO
Get your products found on Google.
- Product and category page SEO
- Technical store audit
- Content for buyers
A specialist, not a generalist agency.
I work with a small number of clients at a time, so every audit and report gets full attention. No account managers, no handoffs — you work directly with the person doing the work.
Sound familiar?
"We're invisible on Google Maps."
Competitors show up for "near me" searches and you don't. Usually it's a fixable profile problem — wrong category, thin listing, or review gap — not a budget problem.
"We're spending on ads but the phone isn't ringing."
Most local ad budgets leak through wasted search terms, weak landing pages, and missing conversion tracking. A waste-check finds the leaks before you spend another dollar.
"Our store gets traffic but no sales from Google."
Category pages nobody optimized, product pages Google can't understand, technical issues hiding half your catalog. The audit finds what's blocking organic revenue.
"Our last agency sent reports we couldn't read."
Vanity metrics, jargon, no clear next step. My reports are written in plain English: what I found, what it costs you, and what to fix first.
Starting-from prices. No surprises.
The free audit comes first — always. Paid audits below are the deeper, full-scope versions: full audit plus a detailed action plan. Monthly plans are custom, based on scope.
Above pricing is for single-location small businesses. Law firms, dental groups, and multi-location businesses — custom quote after your free audit.
Local SEO
Google Search Ads
Ad budget is paid directly to Google and is separate from the management fee.
eCommerce SEO
Real work, honestly labelled.
Hands-on SEO work — technical audits, on-page optimization, and performance analysis. Each sample is tagged so you know exactly what it is.
Local Fitness Studio — Speed & Technical Fundamentals
eCommerce Store — Technical Health Audit
Local Service Business — Multi-City On-Page SEO
Search Performance Reporting & Analysis
How working together works.
Every engagement follows the same four steps.
Diagnose
Review your Google Business Profile, website, ads, or store to understand the current state.
Prioritize
Identify the highest-impact issues instead of a generic checklist.
Optimize
Implement or recommend specific, actionable fixes.
Measure
Track visibility, rankings, and traffic with clear monthly reporting to confirm impact.
Start free. Decide with the report in hand.
Tell me what you need help with. You get the findings in writing either way — keep the report, hand it to your current agency, or hire me to fix what it finds.
Who is Nosheen Kanwal?
I'm a freelance SEO specialist working in local SEO since 2023. My background is a Master's in Chemistry — which trained me to work the way I do now: methodically, evidence-first, and allergic to guesswork. Every recommendation I make traces back to something I checked, measured, or tested.
What I do differently: I prioritize by impact, not by checklist length. My reports are written in plain English — what I found, what it's costing you, and what to fix first. No jargon, no vanity metrics, no 40-page PDFs nobody reads.
I work with dentists, law firms, and home service businesses across the US, UK, Canada, and Australia. I'm based in Pakistan and work fully remote — which means focused, dedicated work without agency overhead or account-manager telephone.
When I'm not auditing Google Business Profiles, I'm usually writing about them — my blog is where I publish what I learn from real audits.
Looking for an SEO specialist for your agency? See my background.
How we work together
Questions, answered.
What does a local SEO audit cover?
A local SEO audit reviews your Google Business Profile completeness, website on-page SEO, technical health, competitor gaps, citation consistency, and review profile — then prioritizes fixes by expected impact. The free version covers 10 key checks; the paid audit ($300+) is the full-scope version with a detailed action plan.
How long does local SEO take to show results?
Early movement in 4-8 weeks — profile improvements, review growth, technical fixes. Meaningful ranking movement in competitive markets typically takes 3-6 months of consistent work.
What does the free Google Ads waste-check cover?
Your live ads and landing page against the 7 places local budgets leak most: wasted search terms, poor negative keywords, weak ad copy, landing page mismatch, missing conversion tracking, bad location targeting, bloated structure. No account access needed.
Is my ad budget separate from your management fee?
Yes. Your ad budget is paid directly to Google — I never touch it. You pay Google for clicks, you pay me for management (from $400/mo).
What does the eCommerce SEO audit cover?
Site architecture, product and category page optimization, faceted navigation issues, product schema, Core Web Vitals, and technical health. Free version: 10 checks. Paid store audit (from $250): full review with prioritized fixes.
Do you work with dentists and law firms?
Yes. I follow Google's policies and local advertising rules for regulated industries — no guaranteed rankings, no fake reviews, no shortcuts.
How fast will I get my free audit report?
Within 3-5 business days. Written report, no call required, no obligation.
Do you offer monthly plans?
Yes — custom based on scope. Starting from $750/mo (local SEO), $750/mo (Ads management), $1,000/mo (eCommerce). Start with the free audit first.
Latest notes.
Practical posts on local SEO, Google Business Profile, and AI search. Browse all posts →
Why is my Google Business Profile not getting calls? A 3-question diagnostic
Your listing gets views but the phone stays quiet. Are you invisible, unchosen, or unanswered? Read the post
How do I get more Google reviews for my local business?
Reviews decide who gets the call on Google Maps. How to ask, and the rules Google enforces. Read the post
Your business shows up on Maps — but customers pick your competitor. Here is why.
The seven profile gaps I find in almost every audit — and the order to fix them. Read the post
Why is my Google Business Profile suspended? How to fix it
What actually triggers suspensions and the exact steps to get your profile back. Read the post